CribFindr
A bold, digitally native brand identity for a property platform designed around modern city living.
CribFindr reimagines how people search for a home by shifting the focus from location to commute time. It helps young professionals find properties that genuinely fit their lifestyle, not just a postcode.
The Project
CribFindr is a property platform on a mission to change how people experience the home search. In a market dominated by safe, predictable brands, they needed an identity that cuts through. Something bold, recognisable and built for digital first impressions that actually make people stop and engage.
What I Did
The Brief
The brief was to create a brand identity and app visual system for a property platform built specifically for young professionals working in the city. The core idea behind the platform was to prioritise commute time over traditional property search filters. The goal was to help users find homes based on how they live day to day, not just where they live. This required a brand that felt modern, intuitive and digitally native, while still building trust within a high consideration market. The challenge was to move away from the cold, corporate feel of traditional property platforms and create something more human, engaging and relevant to a new generation of renters and buyers.
The Design Direction
The design direction focused on creating a brand that felt bold, confident and instantly recognisable in a market that often plays it safe. A vibrant colour system and strong, modern typography gave the brand a clear presence. The logo mark was designed to feel connected and intentional, subtly referencing both property and movement. The wider visual system was built with a digital first approach, ensuring it performs seamlessly across app interfaces, social content and marketing touchpoints. Every decision balanced energy with clarity, creating a brand that feels both exciting to engage with and easy to trust.
What Was Created
A bold, digitally-native brand identity built to disrupt the property market.
The Outcome
CribFindr was developed with a brand that clearly set it apart in a saturated property market. By building the identity around a commute-first approach, the brand feels relevant to modern city living and speaks directly to the needs of its audience. The clarity in positioning, combined with a confident visual system, creates a strong first impression while remaining easy to navigate and understand. The cohesive design system ensures every touchpoint feels considered and consistent, from app experience through to marketing. This strengthens brand recognition and builds trust in a space where users are making high value decisions. The result is a brand that feels established, scalable and ready to launch. It brings personality, clarity and confidence to the property search experience while supporting future growth.
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