Khoreo
Beauty
Luxury brand identity and digital design for a high end beauty brand.
Khoreo Beauty is a brand built around elevating the beauty experience, and they needed an identity to match.
The brief was to create something that felt truly luxurious, editorial and visually compelling, with a presence strong enough to stand out in a highly competitive, aesthetics driven space.
The Project
Khoreo Beauty is a luxury beauty brand focused on delivering a high end, results driven experience. The brand needed to feel elevated yet approachable, combining clinical credibility with a soft, skin led aesthetic. The goal was to attract discerning clients who value both results and experience, while positioning Khoreo as a premium name within the beauty space.
What I Did
The Brief
The brief was to create a brand identity that felt fresh, clean and reflective of real skin. A key part of the direction was representing a range of skin tones in a way that felt subtle and elevated rather than obvious or overly literal.
The brand needed to move away from anything overly commercial and instead feel refined, natural and quietly confident. Alongside the logo, the client wanted a cohesive visual system that could carry across social media, ensuring everything felt consistent, considered and easy to use day to day.
The Design Direction
The design direction focused on creating a soft, skin inspired visual language that felt both luxurious and human. A muted, tonal colour palette was developed to reflect different skin tones in a subtle and sophisticated way. This allowed the brand to feel inclusive without relying on obvious or overused visuals.
Typography was kept clean and modern to balance the softness of the palette, giving the brand a sense of structure and professionalism. The overall system was designed to feel calm, refined and easy to engage with, supporting both high end treatments and everyday content.
Every element was considered to ensure the brand felt cohesive across digital touchpoints, particularly on social media where consistency plays a key role in building trust.
What Was Created
A luxury brand identity and digital system built for a beauty brand ready to be taken seriously.
The Outcome
Khoreo Beauty now has a brand that feels aligned with the quality of its offering.
The identity captures the balance between results driven treatments and a soft, skin led experience, helping the brand connect more naturally with its audience. The cohesive visual system allows everything from social content to client touchpoints to feel consistent and considered.
By creating a full set of templates and guidelines, the client is able to confidently show up online with clarity and ease, without second guessing how the brand should look or feel.
The result is a brand that feels polished, recognisable and ready to grow, with a strong foundation that supports both day to day use and long term positioning.
"I really enjoyed working with Aomyi. She immediately understood what I was looking for with my logo. I asked for something fresh, clean and I wanted to represent all different skin tones within my logo. She created four or five beautiful logo options and also designed all my instagram and social media templates. Aomyi completely captured the look I wanted. She was so understanding throughout the process and delivered a full package. Included loads of templates and complete video. I truly enjoyed sitting down with her to bring my brand vision to life."
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your brand?
Let's create something bold, refined and built to make a strong first impression.