Linked
& Lined
Complete brand identity for a permanent jewellery and fine line tattoo brand.
Linked & Lined came to us at an early stage, looking for a brand that could grow with them. The focus was on creating something modern, intentional and connected, with a clear visual language that translates seamlessly across every touchpoint, from social to in person experience.
The Project
Linked & Lined is a brand built around connection, permanence and personal expression through jewellery and fine line tattoo. As a new business, the focus was on creating a strong brand foundation with a clear identity that communicates their story, attracts the right audience and carries consistently across every touchpoint.
What I Did
The Brief
The brief was to build a complete brand identity from the ground up, creating something modern, intentional and built to last. The direction focused on a refined visual system that reflects the precision of fine line work and the permanence behind the service, while remaining versatile across social, client experience and in person touchpoints.
The Design Direction
The visual direction focused on confident typography and a clean, considered structure, creating a brand that feels refined and intentional. The palette was kept minimal and versatile, designed to work effortlessly across different environments, while the logo mark reflects both connection and precision. Every element was designed with longevity in mind, allowing the identity to grow seamlessly with the brand.
What Was Created
A scalable digital brand system built for growth from day one.
The Outcome
Linked & Lined now has a brand that feels considered, cohesive and established from the outset. Rooted in ideas of connection and permanence, the identity brings clarity and confidence to how the business presents itself, while the visual system ensures consistency across social, client experience and every touchpoint moving forward.
"I absolutely love the designs, you have nailed it. The soft mint colour is perfect, almost an exact match to my trailer. I love the primary logo and really love the brand mark. I don't think there is anything I don't like. I honestly don't think I want you to change anything."
Ready to level up
your brand?
Let's create something bold, refined and built to make a strong first impression.