Urban
Garden Rooms
Branding and identity design for a premium outdoor living business.
Urban Garden Rooms needed a brand presence that felt modern, elevated and in line with the quality of their bespoke garden room offering. The goal was to create visuals that felt professional, aspirational and ready to support growth.
The Project
Luxury brand identity and client brochure for a premium garden room company.
Urban Garden Rooms create high quality, bespoke spaces designed to elevate how people use their homes. They needed a brand and brochure that reflected the standard of their work while supporting client pitches and proposals.
What I Did
The Brief
The brief was to create a brand that felt modern, trustworthy and high end, while still remaining approachable to homeowners.
The identity needed to reflect the quality and craftsmanship behind each build, appealing to clients who see garden rooms as an investment in their lifestyle, not just an addition to their home.
Alongside the brand, a client brochure was required to support sales conversations, clearly presenting services, showcasing previous work and helping potential clients visualise the value of the offering.
The Design Direction
The design direction focused on creating a strong, structured identity that felt architectural and considered.
A deep, refined colour palette paired with confident typography gave the brand a sense of strength and reliability, while still feeling premium and visually elevated. The logo was designed to feel bold and versatile, working seamlessly across signage, vehicles and printed materials.
The brochure followed the same approach, combining clean layouts with strong visual hierarchy to guide the reader through the offering in a clear and engaging way.
What Was Created
A complete visual identity system built to perform across every touchpoint.
The Outcome
Urban Garden Rooms now has a brand and brochure that reflect the quality of their work and support their growth.
The identity creates a strong and professional first impression, while the brochure gives the team a clear and confident way to present their services to potential clients.
Together, these assets position the business as a premium provider within the space, helping build trust and communicate value from the very first interaction.
Ready to level up
your brand?
Let's create something bold, refined and built to make a strong first impression.